Where is Malcolm Tucker when you need him?

Postings on Twitter normally have to be brief — but the first government guide to the micro-blogging service, stretches to 20 pages.

A Department for Business, Innovation and Skills official has produced a generic Twitter strategy for all government departments, despite the risk of “criticism of jumping on the bandwagon” and “pointless content”.

The 20-page document , produced by Neil Williams, BIS’s head of corporate digital channels, says that departments can use Twitter to communicate better with the public and it recommends that tweets should be “human and credible”.

So begins a Times article on the use of Twitter by government departments, Ministers etc in the UK.

Has the world gone mad? Do governments really need to be on FaceBook, Twitter etc?

On the other hand spinning in 140 chracters or less. How would Malcolm Tucker handle this?

Armando Iannucci will no doubt wish he had foreseen this! A 20 page gide to micro-blogging!

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