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Compelling reason Labour fell short #3

04/12/2011

 

The sad and terrible truth of the Labour Party campaign was that no one gave a stuff about what they were saying. The campaign failed to connect with any but the Labour diehards. The campaign, as the vote showed, was a disaster

So wrote Paul Holmes, in NZ Herald yesterday.

He is right. Labour campaigned to the minority not the majority.

Even the Greens pitched more appropriately.

The negative, nagging, envious tone from Labour was a turn-off.

 

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