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Less meat won’t save the planet

21/08/2019

The misinformation from the anti-meat lobby is staggering. In NZ they are given credence by media outlets such as Stuff and political parties such as the Greens,

Homepaddock

Radical environmentalists are trying to tell us eating less meat would save the planet. But would it? AHDB Beef & Lamb Sector Strategy Director Will Jackson says it should be about balance:

The recent report produced by the Intergovernmental Panel on Climate Change (IPCC) on the impacts of global warming has reignited the crusade against eating meat, specifically on this occasion, beef. However, the real messaging of the report appears to have been twisted to suit the needs of headline writers and single-issue campaigners.

From Parliament to dinnertime chat at home, the perceived impact of livestock farming on the environment is the hot topic. The BBC’s interpretation of the report on August 6 fed the fire of anti-meat rhetoric, suggesting the report should lead viewers to question whether meat-free diets could be a long-term solution to climate change.

However, what the report actually stated was: “Balanced diets, featuring plant-based…

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