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Inane crude economic nationalism

24/09/2019

At last someone has written about KiwiBank and it’s appalling adverts

croaking cassandra

I picked up the Dominion-Post newspaper from the front step this morning to find this blaring back at me.

Kiwibank 1

The second page was entirely green, with a little Kiwibank logo and the twee marketing  line “Kiwis backing Kiwis”.  (I guess advertising must have been more expensive in the Herald, where it is “just” wrapped round the sports section).

Rarely had I ever been more glad that I’d never been tempted to shift my banking business to the state-owned Kiwibank.  The crude nationalism on display today was at possibly an even more inane level than the last such NZ-owned bank’s advertising campaign I wrote about

TSB photo.jpeg

That one was on display at the heart of New Zealand’s “globalist-central” (if there were such a place), just over the road from the New Zealand Initiative, and a few hundred metres from places like MFAT, MBIE and The Treasury.   If it had any merit…

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3 Comments leave one →
  1. 24/09/2019 10:12

    If you took a look at the share registers you’ll see they are not all that Australian at all.

    HSBC, JP Morgan and Citibank hold a combined 29% of CBA, 34% of NAB, 32% Westpac, 39% ANZ. These are The Big Three of foreign stock holders but by no means the only ones.

    Like

    • adamsmith1922 permalink*
      24/09/2019 11:55

      Agree, but KiwBank plays the economic nationaist card throughout its advertising.

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      • 24/09/2019 12:42

        As do the Australian Banks, via the Australian Bankers’ Association. This is something any business will attempt if they perceive it gives a market advantage. It is why CBA has never changed the name of ASB and why Westpac took a long, tortuous route to renaming Trust Bank.

        Like

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