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RNZ – Mediawatch: ‘PR needs an ethics upgrade’


An interesting segment for Mediawatch by Colin Peacock on the state of the PR industry in NZ

A good website piece as well with several very useful links

People point the finger at politicians, platforms and the news media for the spread of fake news and misinformation, but an expert tells Mediawatch the PR industry’s role usually goes under the radar – and an ethics upgrade is urgent.MORE AT LINK

At times I wonder if PR and Ethics is the archetype definition for oxymoron?

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