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The Year of Delivery – a year of style over substance


Bryce Edwards Guardian article on the nonsense that the so called Year of Delivery has turned out to be.

Edwards commented

In 2019, politics was dominated by spin doctors PR professionals and talented communicators while a ‘Year of Delivery’ failed to do just that

He went on

It was supposed to be the government’s “Year of Delivery” – or so Ardern declared to the press at the beginning of 2019. It was a neat line, because 2018 had been the “year of the working group” in which little reform was carried out, on the promise that the experts would hand the government some major new policies to implement.

Further on Edwards wrote

We have now learned that Ardern’s “Year of Delivery” promise was only ever a slick catchphrase dreamed up by a speechwriter, not Ardern herself.

Last week Beehive insiders told leading political journalists that the “Year of Delivery” promise was actually a spin-line produced on the fly by the PM’s top spin doctor to get his boss out of a tight situation when she needed something memorable to say at the start of 2019. The explanation from the Beehive was to convey that it’s not actually fair to hold the PM to account for a catchphrase that was never intended to be taken so seriously.

It is extraordinary that something presented as a solemn promise to the electorate is now being explained away as nothing more than a manufactured PR soundbite. But, in fact, this episode perfectly epitomises the year in politics – showing how PR has come to dominate.

What is interesting is that this was in the online version of The Guardian targeted at NZ. As yet, though I may have missed it I have seen no significant items in the NZ media highlighting this scandalous state of affairs. NZ Media bias on full display?

On Kiwiblog one commentator wrote in response to the blog post by David Farrar on this appalling state of affairs

I would suggest there is actually more to the use of the phrase than is spoken about here. The term “year of delivery” came from Tony Blair during one of his years in power. It was one of those terms that was used to demonstrate that Blair was a man of action and in control!

Now who used to work in Blair’s office and would have closely observed the communication BS that rolled out of his Govt?

Blaming the use of the term on a speech writer is trying to deflect the blame away from Ardern. She is style over substance, all sizzle no sausage. She can talk the talk but can not walk the walk.

She simply cannot deliver!

This highlights another point Ardern as usual seeks to blame others for her own shortcomings.

It will be interesting to see how this eventually pans out, or will it just fade away and be forgotten.



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