Man from Mars speaks

What planet is this man on:

“We’re absolutely finding that the amazing content that we produce in print, digital and radio every day is actually giving us the opportunity to introduce these new ventures to our audience and they’re showing us they like it,” he said.

NZME CEO, whose company owns NZ Herald

He further said:-

Under NZME’s model, day-to-day news and current affairs will be provided free of charge and premium in-depth analysis and opinion will require a paid digital subscription.

Really, what in depth analysis? Why would anyone pay to read Lizzie Marvelly, Simon Wilson, Mike Hosking or Barrie Soper amongst others.